Pornhub Year in Review 2025 — Global Insights, Demographics, and Trends
The 2025 Pornhub Year in Review report has revealed fascinating insights into how people consume adult content online. From changing demographics to popular categories and country-specific trends, the report paints a vivid picture of global consumption habits. Here’s what you need to know.
1. Pornhub Year in Review 2025 – Who is Watching – Global Demographics and Country Insights
Women: In 2025, women accounted for 38% of all Pornhub users, breaking the stereotype that only men consume online adult content.
- In some countries, women dominate the viewer base: Philippines, Colombia, Argentina.
- In the USA, women make up around 28% of all searches.
Younger generations tend to prefer modern formats like VR and vertical videos, while older users lean toward classic content like “mature” categories.
2. Pornhub Year in Review 2025 – What is Being Watched – Categories and Gender Differences
Global top categories:
- Lesbian – the most searched category in 2025, surpassing previous leaders.
- Transgender – significant growth and high positions across many countries.
- Hentai and MILF remain in the top 5.
Women’s preferences:
- Lesbian content and female-perspective scenes (“lesbian scissoring”).
- Categories with narrative or relational focus, e.g., MILF and Mature.
Men’s preferences: Men typically search for a broad spectrum of categories including MILF, Anal, and other popular genres.
Top searched performers globally:
- Alex Adams
- Angela White
- Violet Myers
- Bonnie Blue
- Lana Rhoades
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3. Country Rankings – USA Dominance and Top 20
The top 20 countries account for approximately 77.5% of global traffic, with the USA leading by a huge margin compared to the 20th-ranked country.
- 1. United States
- 2. Mexico
- 3. Philippines
- 4. Brazil
- 5. Germany
- 6–20. Other countries in the top 20
Regional differences:
- Greece and Canada – mature/MILF categories are very popular.
- Russia, Scandinavia, parts of Greenland – transgender content dominates.
- North Africa – “Arab” categories dominate; rest of Africa – “Ebony” content is most popular.
4. When and How Long People Watch
Peak viewing hours: 10 PM to midnight. Sunday is the busiest day; Thursday mornings are the slowest.
Average session duration globally: 9 minutes 33 seconds. In some countries like Japan, it exceeds 11 minutes. Women tend to stay slightly longer than men.
5. Age Groups and Behavior by Age
Global age distribution:
- 18–24 — largest segment (~29%)
- 25–34 — second largest segment
- 35–44 — still significant
- 55+ — smaller but active segment
The average age of a Pornhub user is approximately 38 years.
Age-specific preferences:
- Gen Z (18–24) – Party, Feet, POV, VR, vertical videos
- Millennials (25–44) – fetishes, roleplay, and toys
- Older generations (55+) – traditional categories (Brunette, Mature, Interracial)
Conclusion
- Women: 38% of all Pornhub users
- The average age of a Pornhub user is approximately 38 years.
- “Lesbian” is the most searched global category.
- Top 20 countries generate 77% of global traffic.
- Peak viewing hours are evenings, with an average session of ~9:30.
- Preferences vary significantly by age group.
Explore the full Pornhub 2025 Year in Review report here.
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